follow along as i do the daily UX writing challenge.

day 5

Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.

Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can't recover the content? 

Headline: 40 characters max. Body: 140 characters max. Button(s): 20 characters max

Coming from someone who’s lost a content from crashes (or forgetfulness), I empathize particularly well with this prompt. While I wanted to write for an intuitive and lighthearted voice, I focused on tone to make sure it fit the contextual situation and provided a clear solution.

Thanks to Humaaans for the illustrations & Frrames for the mockup.

day 4

Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee. 

Headline: 45 characters max. Body: 175 characters max. Button(s): 25 characters max

This one stumped me into a several-week hiatus. Thumbing through Microcopy: The Complete Guide helped spark inspiration. I started with a list of advantages users would have after signing up for this subscription. They rest poured out from there.

day 3

Scenario: The user entered the wrong email address to sign in to their account.

Challenge: Tell the user to enter the right email.

Copy count: 40 characters max.

Copy: This looks new to us! Try again or join. (40 c.)

day 2

Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

Headline: 45 characters max. Body: 175 characters max. Button(s): 25 characters max

Headline: Missing this weekend's big game? (32 c.)

Body: Follow your favorite teams, receive real-time notifications, and watch highlights after every play. The #NoSpoilers feature pauses updates until you're ready to watch. (167 c.)

Button Copy: Join the action! (16 c.)
Button: Sign up (7 c.)

day 1

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters max. Body: 175 characters max. Button(s): 25 characters max